Holidaymakers jetting off to sunnier climes this year should remember to pack sunscreen to protect them against burning and skin cancer.
This is according to Nina Goad, spokeswoman for the British Association of Dermatologists, who explained how travel insurance customers should "never allow [their] skin to burn".
Wearing a wide-brimmed hat, seeking shade in the hottest hours of the day and applying a broad spectrum sunscreen at regular intervals is also recommended.
"Sunburn is the skin's reaction to being damaged by UV rays," Ms Goad remarked.
Indeed, even those whose destination is cooler should check their body for moles or changing freckles as some types of cancer can take years to develop, she concluded.
Ms Goad's comments came in response to figures released by Cancer Research UK, which stated that 46 per cent of Brits have been sunburnt this year - some admitted they did so on purpose with a view to improving their tan.
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