Kenya Airways has deepened its presence online by offering its customers a chance to buy travel insurance using its portal.
The move will hand the airline an additional revenue stream as it moves to conform with global trends that have seen the travel industry push more services onto the internet.
“The offer of travel insurance at the time of the air ticket purchase not only provides a benefit to the customer, it also represents an attractive revenue stream for the airline,” said Bob Gallagher, chief marketing officer at Travel Guard Worldwide.
Travel Guard – a travel insurance subsidiary of Chartis announced that it had signed a pact with Amadeus – a leading travel technology provider for distribution of travel insurance products to customers.
Airlines such as Kenya Airways, Etihad Airways and Hong Kong Airlines will use Amadeus technology to sell travel insurance products directly to end-customers through their direct booking channels.
Amadeus is a leading provider of travel content and technology in the world and processed more than 670 million billable travel transactions last year.
The sector is currently growing as more countries require travellers to invest in travel insurance and as more consumers seek global solutions.
For the online traveller, booking travel insurance through Amadeus e-Retail presents a faster solution, and reduces the number of vendors they have to deal with.
Travel Guard said the booking process would work by pulling relevant passenger and trip details from the airline’s data, proposing the appropriate travel insurance policy and calculates the insurance premium value.
The combination of Amadeus’ technological expertise, Travel Guard’s comprehensive portfolio of travel insurance presents a winning value proposition for Kenya Airways by way of accessibility to the best travel insurance.
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