According to research conducted by travel insurance specialist World First Travel Insurance, over 50 per cent of their past customers decided to buy their travel insurance policy online, direct with their chosen insurer .
Independent research company, PFA Research, targeted over 600 people throughout the UK who had previously taken out insurance with World First Travel Insurance. The research was carried out to observe trends in booking patterns. World First Travel Insurance has seen a sharp rise in online bookings over six months and wanted to establish if this was at the cost of other, more traditional methods of buying travel insurance .
Overall, 63 percent of respondents said they buy their travel insurance online . Of those people, a surprising 51 percent said they would buy it direct with their chosen insurer with just 12 percent buying through a price comparison site . The second most favoured way for people to buy travel insurance is over the telephone .
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